Our brand.

Founded in 2014 by husband-and-wife team Lara and Ben Mead, Varley is a contemporary fashion brand for the modern woman. Our collections span the seasons, offering knitwear, outerwear, and everyday essentials, alongside activewear pieces to build a wardrobe for how you live and move.

Inspired by the women who wear Varley, we exist to instil quiet confidence, creating collections that enhance everything you already are.

As women’s lives evolve, so do we.

"Our idea was simple- combine the things we love and build a life around it."

Lara and Ben met in 2010 while training for the London Marathon. Their shared passions sparked an instant connection, and by 2014, Varley was born.

What started as a shared vision and merging of passions has grown into an international, family-run business with over 1,000 points of sale worldwide, and offices in London, Los Angeles, and New York.

Today, Varley is a close-knit team of thinkers, creators, and innovators, taking care of our clothes, each other, and our community.

To mark Varley’s 10-year anniversary, co-founders Lara and Ben Mead sat down with Louise Roe at our new SoHo store. Together, they reflect on a decade of growth, challenges, and the journey that shaped Varley into what it is today.

Watch the full interview on WellSaid.

Designed to reflect our brand values, our stores embody the same quality and quiet confidence as our clothing. Each space is crafted to elevate the everyday shopping experience, blending style and comfort for a welcoming feel.

Unveiled in August 2023, our flagship UK store is located on London’s iconic King’s Road.

Explore our store locations here.

"We want our customers to feel at home when they enter our stores."

Read more about our store concept on WellSaid.

What began as a company of two has evolved into a growing team of thinkers, creators, and innovators. Split across the UK and USA, our team is 90% female, embodying our identity as a brand by women, for women.

Learn more about the women behind Varley.

At Varley, responsibility is not a selling point. It is as fundamental as the fit of a garment.

Discover more on our responsibility page