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Varley Cookie Policy

This cookie statement sets out how the Varley group of companies use cookies and what you can do reject or delete them.

When we refer to our ‘Website’, we mean www.uk.varley.com which is managed by Varley Clothing Limited, 101 New Cavendish Street, 1st Floor South, London, United Kingdom, W1W 6XH.

What are cookies?

Cookies are small text files that are placed on your computer by websites that you visit.

Cookies may be either ‘persistent’ cookies or ‘session’ cookies. A persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date. A session cookie will expire at the end of the user session, when the web browser is closed.

‘First party’ cookies are cookies placed by us to collect information about you. ‘Third party cookies’ are cookies placed by third parties and information may be shared with and used by the relevant third party for their own purposes. Where set out in this Cookie Policy, please refer to the relevant third party’s privacy notice for more information about the information they collect and how they use it.

Why do we use them?

We use cookies for a variety of reasons. We use cookies to operate the website, measure and analyse our audience, present you with personalized advertising via the internet and other partners and enable certain social networks to function.

Like most modern websites we use Google Analytics to analyse the use of our Website. We also use Social Media buttons to connect our visitors to their social accounts on Facebook, Instagram and others. Google Analytics gathers information about our Website use by means of cookies. The information gathered relating to our Website is used to create reports about the use of our Website.

Here are some specific ways we use cookies:

  • Authentication – we use cookies to identify you when you visit our Website and as you navigate our Website;

  • Status – we use cookies to help us to determine if you are logged into our Website;

  • Personalisation – we use cookies to store information about your preferences and to personalise the Website;

  • Security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our Website generally;

  • Analysis – we use cookies to help us to analyse the use and performance of our Website;

  • Cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.

  • Account related cookies - If you create an account with us then we will use cookies for the management of the signup process and general administration.

  • Login related cookies - We use cookies when you are logged in so that we can remember this fact. This prevents you from having to log in every single time you visit a new page. These cookies are typically removed or cleared when you log out to ensure that you can only access restricted features and areas when logged in.

  • Email newsletters related cookies - This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

  • Orders processing related cookies - This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered between pages so that we can process it properly.

  • Forms related cookies - When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to remember your user details for future correspondence.

  • For more information on how Google uses your personal data please refer to their Privacy & Terms policy.

Is Consent needed?

Most of the time, we need your consent to use cookies (and you don’t need to give it if you don’t want to). However, where we use necessary or essential (listed as ‘strictly necessary’ in the table below) cookies, we do not need your consent but you can still block or delete them, as described below under ‘second way to delete or block cookies’.

Cookies we use

The table below sets out a full list of the cookies we use and why.

Strictly Necessary Cookies

Name keep_alive, Provider Shopify, Domain, uk.varley.com, Path / Type First-party Retention 1 years Purpose Used in connection with buyer localization.

Functional Cookies

Name secure_customer_sig Provider Shopify Domain uk.varley.com Path / Type First-party
Retention 1 days Purpose Used in connection with customer login.

Name _shopify_country Provider Shopify Domain uk.varley.com Path / Type First-party
Retention 1 days Purpose Cookie is placed by Shopify to store location data.

Name cart_currency Provider Shopify Domain uk.varley.com Path / Type First-party

Retention 1 days Purpose Used in connection with shopping cart.

Name ku1-sid Provider Klarna Domain .varley.com Path / Type First-party Retention
Session Purpose Used for caching purposes.

Name ku1-vid Provider Klarna Domain .varley.com Path / Type First-party Retention 1 days
Purpose Used as visitor identifier.

Name ku3-vid Provider Klarna Domain babea371.klarnauserservices.com Path /
Type Third-party Retention 1 days Purpose Used for visitor identifier.

Name shopify_pay_redirect Provider Shopify Domain uk.varley.com Path / Type First-party
Retention 1 days Purpose Used in connection with checkout.

Name _pandectes_gdpr Provider Pandectes Domain uk.varley.com Path / Type First-party
Retention 1 days Purpose Used for the functionality of the cookies consent banner.

Name Cart Provider Unknown Domain uk.varley.com Path / Type First-party Retention
1 days Purpose

Name Secret Provider Unknown Domain uk.varley.com Path / Type First-party Retention
1 days Purpose

Name Secure_customer_sig Provider Unknown Domain uk.varley.com Path / Type
First-party Retention 1 days

Name _ab Provider Shopify Domain uk.varley.com Path / Type First-party Retention
1 days Purpose Used in connection with access to admin.

Name _pay_session Provider Unknown Domain uk.varley.com Path / Type
First-party Retention 1 days

Name _secure_session_id Provider Shopify Domain uk.varley.com Path /
Type First-party Retention 1 days Purpose Used in connection with navigation through a storefront.

Name _shopify_m Provider Shopify Domain uk.varley.com Path /
Type First-party Retention 1 days Purpose Used for managing customer privacy settings.

Name _shopify_tm Provider Shopify Domain uk.varley.com Path / Type First-party Retention
1 days Purpose Used for managing customer privacy settings.

Name _shopify_tw Provider Shopify Domain uk.varley.com Path / Type First-party Retention

Performance Cookies

Name _orig_referrer Provider Shopify Domain .varley.com Path / Type First-party Retention
1 days Purpose Tracks landing pages.

Name _landing_page Provider Shopify Domain .varley.com Path / Type First-party Retention 1 days Purpose Tracks landing pages.

Name _shopify_y Provider Shopify Domain .varley.com Path / Type First-party Retention 1 days Purpose Shopify analytics.

Name _shopify_s Provider Shopify Domain .varley.com Path / Type First-party Retention 1 days Purpose Shopify analytics.

Name _shopify_sa_t Provider Shopify Domain .varley.com Path / Type First-party Retention
1 days Purpose Shopify analytics relating to marketing & referrals.

Name _shopify_sa_p Provider Shopify Domain .varley.com Path /
Type First-party Retention 1 days Purpose Shopify analytics relating to marketing & referrals.

Name _ga Provider Google Domain .varley.com Path / Type First-party Retention 1 days
Purpose Cookie is set by Google Analytics with unknown functionality

Name _gid Provider Google Domain .varley.com Path / Type First-party Retention 1 days
Purpose Cookie is placed by Google Analytics to count and track pageviews.

Name _gat Provider Google Domain .varley.com Path / Type First-party Retention 1 days
Purpose Cookie is placed by Google Analytics to filter requests from bots.

Name AWSALBCORS Provider Amazon Domain widget-mediator.zopim.com Path
/ Type Third-party Retention 1 days Purpose Used as a second stickiness cookie by Amazon that has additionally the SameSite attribute.

Name _shopify_fs Provider Shopify Domain uk.varley.com Path / Type First-party Retention
1 days Purpose Shopify analytics.

Targeting Cookies

Name _y Provider Shopify Domain .varley.com Path / Type First-party Retention 1 days Purpose Shopify analytics.

Name _s Provider Shopify Domain .varley.com Path / Type First-party Retention 1 days Purpose Shopify analytics.

Name __kla_id Provider Klaviyo Domain uk.varley.com Path / Type First-party Retention
1 days Purpose Tracks when someone clicks through a Klaviyo email to your website

Name KL_FORMS_MODAL Provider Klaviyo Domain uk.varley.com Path / Type First-party
Retention 1 days Purpose Tracks when someone subscribes (opts in) to a form

Name _fbp Provider Facebook Domain .varley.com Path / Type First-party Retention 1 days
Purpose Cookie is placed by Facebook to track visits across websites.

Name fr Provider Facebook Domain .facebook.com Path /Type Third-party Retention 1 days Purpose Is used to deliver, measure and improve the relevancy of ads

Name _shopify_d Provider Unknown Domain uk.varley.com Path / Type First-party Retention 1 days

How do I change my cookies settings?

Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

Cookies are very easy to delete and block.

Please be aware that deleting or blocking cookies may have a negative impact on the usability of many websites. In the case of our Website, disabling cookies means its functionality may be impaired.

  • First way to delete or block cookies

You can change your cookie preferences at any time by accessing our Cookies Settings, including withdrawing any consent you provided at any time.

  • Second way to delete or block cookies

Alternatively, most web browsers allow some control of most cookies through the browser settings. Find out how to manage cookies on popular browsers:

  • Google Chrome

  • Microsoft Edge

  • Mozilla Firefox

  • Microsoft Internet Explorer

  • Opera

  • Apple Safari

To find information relating to other browsers, visit the browser developer’s website.

To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.aboutcookies.org.

To find information relating to other browsers, visit the browser developer’s website.


To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

More Information

To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.aboutcookies.org.

Contact

If you have any queries about this Policy or any other privacy or data protection matters, please email us at support@varley.com.

Our Privacy Policy is available here.

Updated 13 June 2024

Varley Clothing Limited