Behind the campaign:
Varley Swim '26.
Join us behind-the-scenes of our Swim '26 campaign, as we travel to Talamone, on the west coast of Italy.
The location.
Talamone offered a natural backdrop of open coastline and hidden coves. The campaign moved between the water and the shoreline, shaped by the understated beauty of the Italian coast.
On set.
At Bagno delle Donne, the rugged cliffs and turquoise waters created a setting that felt both intimate and effortless. Every shot reflected the calm sophistication of the collection, grounded in the spirit of coastal escape.
Between takes.
The quiet moments - preparing the next look, pausing to take in the view - revealed the heart of the campaign: considered, unhurried, and entirely in tune with its surroundings.
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